Mobile – Mobile is more important than ever. It’s score increased to +3 from +2 in 2015. With 50% of Google searches on mobile devices, there is undoubtedly a need for mobile-friendly content. Plus, by the end of 2018, Google will use a “Mobile First Index” even for the desktop users.
Speed – Google continues to push for faster sites, thus emphasizing “speed” as an important ranking factor. Implementing the AMP (Accelerated Mobile Pages) is widely backed by Google. The value of speed has increased from +1 to +2 in 2015.
We expect speed to continue to play an important role in the long term as more and more people move to mobile and the number of consumers craving for speed increases.
Direct Answers – This factor was added in 2015 with +1 value but now has gained a higher value of +2. With Google and Bing increasingly showing direct answers culled from webpages above regular listings (featured snippets in Google), it is a critical component for ranking.