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Interest in zero trust is surging, according to IDG’s 2020 Security Priorities Study, with 40% of survey respondents saying they are actively researching zero trust technologies, up from only 11% in 2019, and 18% of organizations indicating they already have zero trust solutions, more than double the 8% in 2018. Another 23% of respondents plan to deploy zero trust in the next 12 months.

But Forrester analyst Steve Turner notes that in his recent conversations with enterprise clients, a good 50%-70% completely misunderstand the basic concepts and principles of zero trust “because the marketing hype has taken over.”

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